After the first quarter of the year, the Email Marketing Industry Census conducted by the responsible authority shows that, automation is the key focus for marketing experts so far in 2017. It has also been mentioned by more than 66% professionals as one of the primary attributes for the email marketing service provider.
Information about us and our assistance
At DigieGeeks, a reliable and reputed web development company, we have been providing the whole spectrum of digital marketing services for a long time. Hence, we have a clear and complete understanding of the queries and doubts doing the rounds of your mind. Additionally, we have information about the emerging trends of email marketing that are all set to go big in this year. Our experts have compiled this list highlighting and explaining the innovative ways of email marketing in 2017.
Improved email design and relevance
Despite the importance of automation, the report suggests that most of the marketing experts are putting extra focus on the creative usages of video, image, GIFs and content in emails. These dynamic elements and behavioural triggers have been used for some time now, but 2017 is discovering more strategic use of them. They have become a huge part of effective digital marketing strategy because of their success rate and potential for greater ROI.
Innovative personalization
Personalizing emails to appeal more to the recipient is a train being used for quite some time now. It is an integral part of digital marketing strategy as well, but 2017 is looking to go beyond that. Along with extensive personalization, emails are now having responsive qualities, can support customer segmentation, multichannel marketing and can provide access to forms and checkouts without visiting the website.
Artificial intelligence
AI or artificial intelligence is taking over marketing slowly but certainly and email marketing is not an exception to the trend. Most of the digital marketing services providing companies and email marketing strategies are now using artificial intelligence and the trend is growing every day. Companies are trying to find more innovative ways of using AI in emails.
A new trend forming
It is true that, newer trends are bound to create challenges for the service providing companies and the present email marketing trend, but that should not pose any discouragement for experiments. It seems, overcoming the challenges and finding newer and better ways for effective email marketing is the agenda of 2017.
Comments
Post a Comment