The logo design industry has changed rapidly in the last couple with the advancement of technology, applications and huge competition in between. The logo design trend has evolved massively in the last five years when older design are simply looked as a thing of past. Logo still happens to be the most effective and best way to attracting the customers and developing a bond or recognition of the brand. New ideas are been introduced into the mainstream logo design more rapidly than ever before and by the team other businesses thinks about implementing a new trends start making the waves. Here are 4 design trends which are expected to rule the logo design in 2018.
Logotype with simple shapes
Gradients & Colour Transitions
Overlapping
The return of ‘Coasts of arms’
2017 saw the rise of the legible font along with quite simple geometric shapes in the logo design. This design trend will remain in vogue for this year as well where we will be more businesses coming up with their name as a logo with simple lines, rectangles, points, circles or other shapes. These logotypes happen to offer simplicity as it can be seen utilized by the Nike, Samsung and Google with best effect.
2016 & 2017 saw a number of designers were seen playing with power of gradients to develop their new age logos and this trend isn’t going to stop any time soon. Applying colour transition sin the logo specifically which features massive and bulky fonts, icon or texts does appear quite beautiful to look upon but it couldn’t in every other business verticals.
Overlapping different colours helps in bringing a new life in the logo design as well as the brand itself. Quite recent Mastercard has made a major change in its iconic logo by settling with a overlapping design technique and it is highly that more brand are going to follow this trend in 2018.
A number of business has started adopting the age old coat of arms style in the logo design which sometimes even resembles emblems or stamps. In this design text is placed in the middle within a circle or semicircle along with the establishing date and a single colour scheme is used throughout. This helps in evoking a strong sense of heritage, tradition, longevity to the consumers.
Adopting these four logo design trends will help you in developing such logos which remains in sync with the changing times. Digiegeeks is a reputable website design company which offers incredible logo design solutions as well allowing you express your business best with logo.
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